Regulating this action of ours, the term slow fashion has been
coined by Kate Fletcher. The term slow fashion means slowing down the pace of
our shopping and consumption for better and bigger causes. It is a conscious
and mindful effort. It is a holistic and sustainable way of living.
“Slow fashion is about designing, producing, consuming, and living better. It is not a time-based but an equality-based concept. It is
not the opposite of fast - there is no dualism-but a different approach in
which designers, buyers, retailers, and consumers are more aware of the impacts
of products on workers, communities, and ecosystems. Slow fashion is about choice, information, cultural
diversity, and identity. Yet, critically, it is also about balance. It requires
a combination of rapid imaginative change and symbolic (fashion) expression as
well as durability and long-term engaging quality products,” Kate Fletcher.
With a fact like the H&M brand is burning 12 tons of unsold
garments every year in spite of its ongoing sustainability effort compels the
slow fashion movement to be known, accepted, and practiced worldwide. Just follow
three steps:
Shopless frequently
Look for sustainable brand and products
Love the few things you have, don’t leave them for landfills.
(Repair, donate, upcycle, etc.)
Remember, we are responsible for all our actions and the future
we give to the next generation.
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