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  JOVI™ is a global station that values the art, embraces the efforts, and delights in style, fashion and sustainability. A space of awareness that allows you to self- reflect so you can pursue a life of purpose. I studied anatomy, I studied plants, I studied computers, I did IT. I was incomplete. I started JOVI and I am happy again. I almost feel like I’m dreaming, and I don’t want to wake up. But what’s been the most beautiful part of this journey, is the team and our patrons who became my family, they somehow chose to make the brand their own. Designer Ethnic Wear Online When you long for something all your life, it translates into prayers that you and your loved ones share. Designer Ethnic Wear Online  Handmade in Jaipur the “east-central part of Rajasthan” in India, our designs are driven by our curiosity, creativity and courage. Upholding the skills and expertise of Indian hand prints, art, embraces the efforts, hand crafts and delights in style, fashion ...

Block printing  is one of the oldest techniques for printing. The popularity of it can be determined from the fact that the block printed fabric is now used not just for the fashion industry but also for the interior industry. The technique can indeed be carried out on a variety of fabrics but still, the best one would be cotton or cotton linen. These fabrics have a special affinity towards different types of dyes and pigments. Before selecting the fabric for block printing, one must always consider The end-use of the fabric How tightly the fabric is woven? How course the fabric is? How durable does it need to be? The same  block print  has a different kind of feel and looks on different kinds of fabrics. The fabrics woven of natural fibers are considered the best. They breathe well and also give a very natural look of the print. Besides cotton and cotton linen, silk is also a good option for  block printing  Wool? It’s a fuzzy fabric a...

Hand block printing is the technique, occupies carving a mold or design on a wooden or stone block. In this process, craftsmen cover blocks with ink and stamp it on the fabric to create beautiful designs. Most of the artisans use wood for better results. Wooden block produces incomparable fine motifs and several abstract designs such as flowers, animals, and geometric structures, etc. The following are some latest trends in hand block printing that making women fashion on fire. Buy Handcrafted Women ethnic wear Online Dresses - Block printed dresses are all-time in fashion for women these days. So, you can go with our few perfect features such as sunshine yellow straight dress, golden block printed dress, and golden block printed side gathers, etc. JOVI™ is very ardent to create hand embroidery designs to decorate outfits outstandingly. We stand for ethnicity and so follow embroidery art to produce whimsical fashion. Our needlework comes through the different opti...