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Showing posts from June, 2020

What is slow fashion ?

Regulating this action of ours, the term slow fashion has been coined by Kate Fletcher. The term slow fashion means slowing down the pace of our shopping and consumption for better and bigger causes. It is a conscious and mindful effort. It is a holistic and sustainable way of living. “ Slow fashion  is about designing, producing, consuming, and living better. It is not a time-based but an equality-based concept. It is not the opposite of fast - there is no dualism-but a different approach in which designers, buyers, retailers, and consumers are more aware of the impacts of products on workers, communities, and ecosystems.  Slow fashion   is about choice, information, cultural diversity, and identity. Yet, critically, it is also about balance. It requires a combination of rapid imaginative change and symbolic (fashion) expression as well as durability and long-term engaging quality products,” Kate Fletcher. With a fact like the H&M brand is burning 12 t...

Why is slow fashion so expensive?

First,  sustainable fabrics  are made out of low-impact organic crops. These crops are grown typically without pesticides, synthetic fertilizer and not even modified genetically. There are strict guidelines for such organic fabrics and that’s why they fall expensive than any other synthetic material or recycled fabrics. Second, how people are treated and paid who are designing or making sustainable clothing, also make a huge impact on the price tag. The brands which are honestly working on  sustainable clothing  have sweatshop-free and child labor free premises. They consider everything; health, environment and social impact.  Brands of fast fashion keep throwing out new styles trend after trend. They are cheaper so that you fall for them and of inferior quality so that you discard them within short periods. The sustainable clothes last longer and since they are not based on-trend, they can be worn for n number of times. Now tell, when yo...

What is zardozi embroidery?

Zardozi embroidery : Zardozi embroidery is a type of embroidery wherein gold and silver threads are used to make exquisite designs on cloth. The embroidery dates back to the time of Rig Veda. There are mentions of  zardozi embroider y work done on the attire of Gods. The kings and royals of India have also appreciated this work. It was used profusely on their clothes, royal tents, hangings, etc. Initially, the  Zardozi embroidery work  used to be done with pure silver wires and real gold leaves. However, due to the scarcity of these metals, craftsmen now use copper wire, polished with silver and gold and silk thread. The work precisely famous in places like Lucknow, Hyderabad Bhopal, Delhi, Kashmir, Ajmer, and Chennai.  The embroidery got recognition at the time of the 17th century under the rule of Emperor Akbar. It started declining with the reduction in the royal patronage. Later, the government of India took steps to promote this work and thereby preserve ...

Why is hand embroidery expensive than machine embroidery?

Hand embroidery  is a work of skill. It’s a slow, detailed and very meticulous work. Of course, when every single thread is stitched by hand then it becomes a very time consuming and effortful work. The hand embroidery starts with a piece of fabric that is tightly stretched over a wood or plastic hoop. The crafter carefully chooses the colour of the thread and starts filling the print stitch by stitch. The hand-embroidered fabrics are all unique to each other. Even if the exact print and colour of threads are replicated then also a subtle difference always exists when the final piece is ready. The threads used for hand embroidery are different from that of machine embroidery. In the case of hand embroidery, more of silk, cotton and wool threads are used. The strands are divided as per the requirement of making the embroidery heavy or delicate. We feel the main reason  why hand embroidery is expensive than  machine embroidery is the fact that the previous...