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Block printing  is one of the oldest techniques for printing. The popularity of it can be determined from the fact that the block printed fabric is now used not just for the fashion industry but also for the interior industry. The technique can indeed be carried out on a variety of fabrics but still, the best one would be cotton or cotton linen. These fabrics have a special affinity towards different types of dyes and pigments. Before selecting the fabric for block printing, one must always consider The end-use of the fabric How tightly the fabric is woven? How course the fabric is? How durable does it need to be? The same  block print  has a different kind of feel and looks on different kinds of fabrics. The fabrics woven of natural fibers are considered the best. They breathe well and also give a very natural look of the print. Besides cotton and cotton linen, silk is also a good option for  block printing  Wool? It’s a fuzzy fabric a...

Hand block printing is the technique, occupies carving a mold or design on a wooden or stone block. In this process, craftsmen cover blocks with ink and stamp it on the fabric to create beautiful designs. Most of the artisans use wood for better results. Wooden block produces incomparable fine motifs and several abstract designs such as flowers, animals, and geometric structures, etc. The following are some latest trends in hand block printing that making women fashion on fire. Buy Handcrafted Women ethnic wear Online Dresses - Block printed dresses are all-time in fashion for women these days. So, you can go with our few perfect features such as sunshine yellow straight dress, golden block printed dress, and golden block printed side gathers, etc. JOVI™ is very ardent to create hand embroidery designs to decorate outfits outstandingly. We stand for ethnicity and so follow embroidery art to produce whimsical fashion. Our needlework comes through the different opti...

Mulmul is a soft and fine weave of cotton which is also known as muslin. It is almost around 100 years ago when Bengali weavers first weaved it.  Mulmul cotton fabric  was one of the prized imports from India to the lands of England and Scotland. It started appearing in the market there and then gradually the countries of the continent started manufacturing it. Dhaka in Bangladesh, a part of India was the first place where Mulmul was originated. Under the Mughal rule, Dhaka became the capital of the worldwide muslin trade. During this time, when the trade of Mulmul was flourishing, the Britishersaggressively tried to repress it. Since the industrial manufactured and the imported fabric could not compete for the supreme hand-woven counterpart in India, the Britishers decided to wind up the production and knowledge by cutting off the thumbs of the craftsmen. The production of Mulmul almost suffered for about two centuries. Gradually it got revived and now it is ...

A handmade product is not perfect, nor imperfect. it's just authentic JOVI™ is a one-stop online shop offering the widest variety of authentic and trendy ethnic women fashion. We truly provide all-time classic and trendy patterns like Angrakha style, hand embroidery designs, hand block prints, and floral patterns, etc. We visualize our services as the best online shopping experience for customers worldwide, offering rich Indian artistic ability through traditional fashion statements. You can find here a range of alluring and stylish silhouettes across multiple categories. Buy women clothing online at www.jovifashion.com Why is hand block printing in trend? Hand block printing is the technique, occupies carving a mold or design on a wooden or stone block. In this process, craftsmen cover blocks with ink and stamp it on the fabric to create beautiful designs. Most of the artisans use wood for better results. Wooden block produces incomparable fine motifs and several ab...

Cotton organza   is yet another choice of fabric available in the market for ethnic or western wear. The fabric is made out of  cotton fibers  and imbibes the best of both the worlds. It is gossamer-thin and translucent in its appearance while firmer in its fall. The fabric is heavily used for the creation of garments that can be easily worn to the workplaces or on casual outings.  The  fabric organza  is a lightweight plain weave fabric. Both warp and weft threads which are two opposite threads are woven together in the process of this fabric weaving. The number of picks per inch is the same as ends per inch.  Since it is woven in an extremely low density, it results in a transparent appearance. The transparency and high breathability characteristics of the fabric make it commonly used in making apparel which can be put on a thicker layer of cloth as a drape. It is also used in bridal gowns and other evening dresses where a lot of ...